Alliance Medical Center WIC Program

Women, Infants, & Children

Supplemental Nutrition Program


1381 University Avenue
Healdsburg, CA 95448
(707) 431-0831

About The Alliance Medical Center WIC Services

The Alliance Medical Center (AMC) offers WIC services in northern Sonoma County, with sites in Windsor, Healdsburg, and Cloverdale. AMC WIC was one of the first California WIC offices to offer evening hours and bilingual staff, beginning over 30 years ago.  We currently serve 1,600 WIC participants each month and continue to grow. AMC WIC continues to provide excellent, client-centered services, helping moms and dads to raise healthy children.

What is WIC

The Special Supplemental Nutrition Program for Women, Infants and Children (WIC) serves pregnant, breastfeeding, and postpartum women, infants and children under the age of five who are low to moderate income (up to 185% of the federal poverty level) and at nutrition risk. WIC serves Migrant families that qualify and encourages all women to apply as soon as they know they are pregnant. WIC is a short-term intervention program designed to influence lifetime nutrition and health behaviors.

WIC has a Mission. Our mission is to promote, empower and educate our diverse families to make healthier choices about nutrition and breastfeeding, respecting their beliefs, values and culture; and at the same time providing the tools to make choices for a healthy and happy lifestyle.

The WIC Program

W.I.C. stands for the Special Supplemental Nutrition Program for Women, Infants, and Children. WIC is completely funded by the federal government, through the United States Department of Agriculture.  In California, WIC is administered by the California Department of Public Health.

WIC provides education about health & nutrition, breastfeeding support, supplemental food checks, and referrals to other health resources. Nutrition education is the cornerstone of the WIC Program.  WIC is a premier public health nutrition program, designed to improve health outcomes and influence lifetime nutrition and health behaviors.

The WIC Program is designed to provide temporary assistance during these crucial, vulnerable periods of life: pregnancy, newborn, infancy, and the first few years of life.  Participation in WIC has been shown to significantly reduce medical care costs, reduce iron deficiency anemia, reduce chances of having a premature or low birth weight baby, and improve the outcome of subsequent pregnancies.  Children who participated in WIC during their early years were found to score higher on vocabulary tests when they started school.

Breastfeeding is supported by WIC as the ideal method of feeding and nurturing infants. Breastfeeding also reduces healthcare costs, strengthens the immune system to prevent infections, helps to prevent obesity, and has other benefits.

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